What is it with marketing that they think if they stick “!” at the end of things it’s going to make Jo public want it more?
Does marketing still work, has it ever worked. I know people buy known brands, but are they doing so because of marketing or is it the fact that it has a good product? Nike for example, I’ve bought trainers in the past which aren’t known and while a lot cheaper then a brand like Nike, they have been badly made, when I have bought Nike they have lasted a lot longer and been comfy for a lot longer. Am not buying Nike because one of the people in my favoured sport team is wearing them, no I buy it because I like the way they are made and dependent on the price of them at the time I require some new trainers.
Do you remember the adverts you saw on TV last night or did you nip the loo or make a drink? In fact can you remember one advert off the TV from Sunday or Saturday? If you can well done! But I can’t, they don’t record in my brain anymore. A lot of programmes I watch are recorded on my Teledrive (a virgin Sky+) so they don’t even get on my screen, well they do just at 36times its normal speed and I can safely say I’ve never stopped fast forwarding just to look at one.
And now the web developers are realising anything that looks like a banner or is flashing like a banner people don’t even scan it anymore, the only way around this that I can think of is sound. Sound isn’t used on websites apart from a couple of ad’s that drew me in (normally game ads). But even this will become old very, very fast. Am afraid the world is going to have to sit and take notice, we live in a consumer lead world (and I think we have the internet to thank for that). The marketers will always be around and take the credit for something which would have happened anyway, one way or another. “!!! R.I.P.“
